From Showcase to Exchange. Here’s Why We Evolved:

The group travel landscape has expanded well beyond traditional tours. Heartland Travel Exchange reflects that reality, broadening our community to include event and sports planners, travel writers alongside tour operators and suppliers, so every participant finds more opportunity under one roof.

WHO WE ARE

A Focused Marketplace for the Heartland Region

Heartland Travel Exchange is a group travel trade event built around the Heartland region of the United States — Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, New York, Ohio, Pennsylvania, Tennessee, West Virginia, and Ontario. We bring buyers and sellers together through a structured, appointment-based format designed to maximize meaningful connections in minimum time.

What sets the Exchange apart is what has always made it work: it's compact, affordable, and laser-focused on generating real sales leads. Less time away from the office. Fewer overnight costs. More conversations that actually move the needle.

WHY THE EXCHANGE

More Reach. More Product. More Revenue.

The name change from Showcase to Exchange signals a genuine shift in scope. Heartland Travel Exchange now serves a wider community of buyers: tour operators, event planners, sports planners, and travel writers, each bringing unique needs and fresh opportunities to the marketplace. That diversity fuels richer itineraries, attracts more creative suppliers, and gives every participant more ways to grow.

For suppliers, a broader audience means more visibility and a more dynamic range of booking relationships. For buyers, it means access to venues, experiences, and logistics partners tuned to your specific group type whether you're crafting a themed tour, a corporate retreat, a tournament, or a content-driven journey.

HOW IT WORKS

A Structure Designed for Results

Heartland Travel Exchange is built to making every minute count. It is our goal to make relationship-building feel natural, not rushed.

OUR COMMITMENT TO EXCELLENCE

EPIC Group Experience: Training and Recognition that Sets the Standard

Heartland Travel Exchange is the exclusive provider of EPIC Group Experience training and recognition. Suppliers who have gone through this program and are deemed EPIC are 100% committed to groups meaning buyers can rely on partners who genuinely understand what it takes to deliver seamless, memorable group experiences. When a professional tour operator or event planner sends guests your way, their reputation is on the line. EPIC is how we make sure they can trust you. Learn more by visit EpicGroupExperience.com

Ready to Grow With Us?

Whether you're a buyer looking for fresh product or a supplier ready to meet qualified leads, Heartland Travel Exchange is where it happens.